Acer is a multinational technology company that manufactures and sells computers, notebooks, tablets, smartphones, monitors, projectors and other electronic products. Founded in 1976 in Taiwan, Acer has grown into one of the world's largest PC manufacturers, with a presence in over 160 countries.
In this post, we'll learn a little more about Acer's history, mission, vision and values, as well as some of its main products and services. Follow!
Acer History
Acer was founded in 1976 by Stan Shih and his wife Carolyn Yeh under the name Multitech. The company started as an electronic components distributor and technology consultant. In 1981, it launched its first personal computer, the Micro-Professor I, which was aimed at the educational market.
In 1987, the company changed its name to Acer, which means "agile" in Latin. From there, Acer expanded its product portfolio and began its internationalization, opening branches in the United States, Europe and Asia. In 1997, Acer became the first Taiwanese company to make the Fortune 500 list of global companies.
Acer has undergone several transformations over the years, seeking to adapt to market changes and consumer needs. In 2000, the company restructured into four groups: Acer Brand Operation (focused on the Acer brand), Wistron Corporation (focused on PC manufacturing), BenQ Corporation (focused on digital devices) and Acer Communications & Multimedia (focused on communication and multimedia ).
In 2007, Acer acquired Gateway, one of the largest PC manufacturers in the United States. In 2008, it bought Packard Bell, another American PC brand. In 2011, it acquired iGware, a cloud services company. These acquisitions allowed Acer to expand its reach and competitiveness in the global market.
Today, Acer is one of the world's leaders in information and communication technology (ICT), with more than 7,000 employees and annual revenue of around US$7 billion. The company continues to invest in innovation and development of new products and solutions to meet customer demands.
Acer's mission, vision and values
Acer's mission is to "break down the barriers between people and technology". The company seeks to offer products and services that make people's lives easier and connect them with the world. Acer's vision is "to be a global corporate citizen that contributes to social and economic development". The company is concerned with the environmental and social impact of its activities and seeks to create value for its stakeholders.
Acer's values are:
- Passion for innovation: the company seeks to create products and services that surprise and delight customers.
- Customer orientation: the company seeks to understand the needs and expectations of customers and offer customized solutions.
- Entrepreneurship: the company encourages the entrepreneurial spirit of its employees and partners.
- Integrity: the company acts with honesty, transparency and responsibility.
- Collaboration: the company values teamwork and the sharing of ideas.
- Flexibility: the company adapts to market changes and business opportunities.
Acer products and services
Acer offers a wide range of products and services for different market segments. Some of its main products are:
- Computers: Acer has a complete line of desktop and notebook computers for home or professional use. Some of the most popular models are: Aspire (multimedia computers), Predator (gaming computers), Swift (ultra-thin notebooks), Spin (convertible notebooks) and Chromebook (operating system-based notebooks).
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