11 Important Factors for Choosing a Marketplace The Right Choice Makes All the Difference
- The availability of free shipping. This is a factor that many customers have come to expect from every online seller, as it can lower their overall purchase cost. #ReviewsandRatings
- Ease of use. This includes the ability to search and filter products according to need (by color, brand, gender, etc.), site speed and security, clarity and accuracy of information, etc.
- The payment methods available. Customers prefer to have multiple payment options, such as credit card, boleto, PayPal, etc., that are reliable and secure.
- Return and cancellation policies. Customers want the reassurance that they can return or cancel products that don't meet their expectations, without additional costs or hassle.
- Online reviews of your business. Customers tend to trust the opinions of other customers more than sellers' advertisements or descriptions. Therefore, it is important to have positive and authentic reviews about your products and services.
- The convenience AND the attractive/discount price. These are the main factors that motivate customers to buy online as it allows them to save time and money compared to physical purchases.
- Technical and consumer-related factors. These factors include customers' IT knowledge and skills, their attitude towards online shopping, their cultural background and other psychological aspects that may influence their intention to purchase online.
- The type of product/service. Depending on the type of product or service you are selling, you may have to consider different factors such as the availability of product information on the website, product quality, product warranty, etc.
- The type of Marketplaces. There are Marketplaces that focus only on one product category, such as clothing, and others that offer multiple categories, such as electronics, books, travel, etc. You must choose a Marketplaces that suits your type of product and your target audience.
- The growth potential. You must analyze whether the online business you are buying has possibilities to expand your sales, increase your profits, gain new customers, enter new markets, etc.
These are some of the factors you should consider when buying online from a Marketplace. Hope this helps. 😊
Important factors to consider in a Marketplace to meet expectations regarding customer satisfaction
Mobile app quality
Mobile app reliability (minimum downtime, crashes, delays)
Ease of checkout and payment process
Ease of navigation
website performance
Use of product images
Variety and selection of merchandise (including brand names)
Stock availability of goods (specific models, colors, sizes)
Clarity and usefulness of product descriptions
Usefulness of customer-generated product reviews
Variety of shipping options
Customer support usability (live chat, help pages, call center)
Usefulness of recommendations generated by the website of other products.
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E To take full advantage of your online shopping, we always recommend reading reviews and ratings to make your purchase decision with confidence and peace of mind. Check out all the offers from this product and happy shopping!
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